#HOGAN86 and Hogan SS 2017

#HOGAN86 and Hogan SS 2017

Exactly 30 years ago, Hogan was born. From it’s early beginnings this brand has been a symbol for casual luxury footwear as it is still nowadays. Hogan is urban, youthful and elegant at the same time and points on functionality and design, which makes it perfect for those who have the timeless and sophisticated style. Let me tell you more about the collection and the event itself.

On the second day of Milan Fashion Week Hogan organized a huge party for the launch of their Spring Summer 2017 collection. The location was pretty big and the collection was spread all around the venue. It was interactive and the visit was non linear which let me experience everything on my own.

The upcoming collection is characterized by the reinterpretation of some iconic items in a pop-glam way. Floral and heart prints are present both on ready-to-wear and accessories. This makes it very feminine and essential at the same time. The Traditional86 sneaker is decorated with graphic elements and fantasies and the new one H320 has the cup sole and has been presented in both laced and slip-on version. Many details characterize this new sneaker such as micro studs, glitter details and pearls.

Have a look at some of the looks I chose for you.

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